About
What If? Games is a brand-new studio composed of veteran developers and expert universe-builders best known for partnering with Marvel and other IP holders to expand their universes into game-centric experiences full of intertwined storylines and original characters.
Led by Gabriel Frizzera (Creative Director for Marvel Contest of Champions & its spin-off Marvel Realm of Champions), our team has experience in making exciting art, story and gameplay into multi-million-dollar franchises that keep attracting passionated players year after year.
Now we are starting a new chapter. We aim to create a new kind of game game experience by shedding some of the vices the F2P model brings to the development environment, and focusing on engaging players with beautiful visuals, enticing fiction and accessible challenge.
Our Philosophy
INDIE SPIRIT
CREATIVE & DESIGN are one and the same during development, and work together to create a MEANINGFUL EXPERIENCE with the participation of our players.
CONTENT IS KING
Players should be persuaded to download our games by FUN GAMEPLAY, BEAUTIFUL VISUALS and INTRIGUING WORLD-BUILDING, and enticed to stay by ACCESSIBLE CHALLENGE, COMPLETION and COMPETITION mechanics.
LET THEM PLAY
NO PAYWALLS that interfere with the game experience and the very structure of game development. Players should have access to the COMPLETE GAME EXPERIENCE and be able to play unimpeded until the end.
FUN IS RETENTION
No overbearing systems designed to push spending over fun, or endless “hamster wheels” that make the game feel like a chore. People should play our games and feel exhilarated, not stressed.
SHORT AND SWEET
Our games should be SELF-CONTAINED and SATISFYING. The players should feel accomplished as they are able to complete the experience from beginning to end by spending a REASONABLE amount of time and effort.